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Everyone likes to look their best, but few put in the effort. Those who do get information about how to dress, accessorize, and carry themselves from different fashion outlets like websites, fashion magazines, etc. As a fashion magazine owner, you will want to get a good circulation and readership.
This can be tricky in the digital world, where everything is available online and on various devices. The demand for physical copies has decreased since everything is readily available at your fingertips. Fortunately, by marketing your fashion magazine properly and efficiently, you can get a healthy readership regardless of the medium.
Use Posters
Posters are one of the oldest but very effective marketing collaterals out there. You may have seen a few in your day put up outside different establishments to promote their products, deals, and whatnot. As the world now focuses on digital marketing, posters have also evolved for online use.
Marketers and businesses use physical and digital posters to promote events, businesses, products, etc. Posters are heavier on graphical content than text, which helps in retention and engagement. People are more likely to remember what’s written on a poster than textual marketing collateral. You can make your fashion posters easily with PosterMyWall.
This is one of the few user-friendly designing services on the internet, regardless of skill level. So you can easily use this service for your posters. PosterMyWall also offers numerous templates to use that can speed up the poster design process.
Social Media Promotion
Social media marketing has quickly become the most popular means to market yourself digitally. It’s cheap, easy to use, and has the potential to reach millions. All one needs is their social media accounts and to post actively on them. Depending on the platform in question, there are several things you can do.
For example, Instagram is best for visual content, while Twitter is best for short-form text posts. Facebook is great for creating a community with your readers. You can also use YouTube to upload special content like fashion show snippets, interviews, and the like. Considering that we’re talking about your fashion magazine, Instagram will suit you best where you can make graphical posts and link them to your online magazine.
This post by the popular fashion magazine Cosmopolitan talks about a reunion of movie stars. It gives just a little bit of information with a graphical post and calls the reader to take action. In this case, to click on the link in the bio which will take the reader to the article on the magazine’s website. Something similar can also work for you where you can link the digital edition of your magazine.
Email Marketing
Another great way to promote your fashion magazine is via email marketing. Many media outlets, especially magazines, have a pop-up that appears whenever someone visits their website. People can sign up to receive updates regarding any news or gossip from the fashion world. These magazines then collect these emails and add them to their mailing list.
They then send out regular updates, articles, blogs, and the like with links to their website and the digital edition of their magazine. You can try something similar. Create a pop-up on your website and invite people to add their email addresses. Then collect them and organize them into a list and then send them emails to promote your magazine. Add in links and calls to action to engage and read your magazine.
Search Engine Optimization
If you want to survive on the internet, then you need to do some Search Engine Optimization on your content and your website. This refers to techniques and strategies that allows your content to rank higher in Google searches. The higher the rank, the more likely someone will click on the link and engage.
You can do this by using keywords that are being searched the most. There are several tools you can use for this purpose, even Google itself. It will help you optimize your content to cater to those searches and rank higher. Whenever you upload an article, conduct a basic search to see what kind of queries are in demand. This will help you hone in your content to cater to that demand.
In Conclusion
Fashion Magazines are a commodity that will always be in demand, one way or another. Even if the demand for printed copies has diminished, the demand for digital versions has increased. As such, you will need to promote your digital edition as well. The strategies listed above are some of the simplest yet most effective promotional strategies out there.
Using these, you can effectively market your fashion magazine to a wider audience and ensure that you cultivate an active readership. All you need to do is to remain consistent with them and the results will appear.
